My son graduated last May from Notre Dame with a Business Masters Degree. He was fortunate enough to find his first job in this pandemic economy and is working from home.
My daughter is in her second year of three-year Doctor of Physical Therapy graduate program. She just finished her holiday semester break, and returned to part-time in person classes earlier this month.
Needless to say, the work-and-study-from-home environment has allowed me to spend much more time with each of my kids over the last few months than I normally would enjoy. Our discussions have ranged over a variety of topics. They have learned about business, banking, credit cards and investing from me. I have learned how younger people communicate from them.
Both of my kids use TikTok on a daily basis. This social media platform is now the preferred method of communication with my son’s new work group contacts and my daughter’s graduate school classmates.
From what I understand about TikTok, a posted video cannot be longer than 60 seconds in length. From what I have learned, that is about all you need to learn about TikTok.
I have asked both my kids how on earth they can “get their point across” in less than 60 seconds. Without hesitation, they both responded by saying the video time length limitation is in no way a communication barrier.
I have given a great deal of thought to this TikTok topic. I think my kids and their work and school friends are on to something.
Who has time to search, read, and understand the overwhelming amount of information regarding their company 401(k) retirement plan account options?
Even in a working-from-home business environment, I think the right answer is not many people. Investment management decisions for many individual company 401(k) retirement plan participants fall into the “dull and boring” category very quickly.
I have made the 2021 clients and prospect communication resolution to capture attention and engage thoughts in as few words as possible. I commit to single-page, topic-focused written communications and screen shot images.
My individual company 401(k) investment advice clients and prospects want to know “what to buy” regarding the mutual funds available to them. They only want to remain invested in the best mutual funds on their default company 401(k) retirement plan menu.
Now that stock market volatility is common, and interest rates are rising, these same 401(k) advice clients what to have a game plan in place to preserve the last several years of retirement plan contributions and investment gains.
As of today, that company 401(k) mutual fund ranking information is available on a single page. And in a single screen shot image.
If you are interested in this same detailed and specific information regarding your default company 401(k) mutual funds, call me at 763-377-2006 or send me an e-mail at lagerandco@comcast.net
Ric Lager
Lager & Company, Inc.
