Most individual 401(k) participants I approach are the same.
They already have an investment advisor relationship.
But more of the same.
That relationship does not include their 401(k) account.
Or their spouse or partner 401(k).
Most individual investors don’t know what they don’t know.
About their 401(k).
How much does it cost to own their 401(k) mutual funds?
They guess “what to buy” in their 401(k).
They remain in the dark.
Without the hint of any 401(k) investment management strategy.
Their long-term 401(K) success is up to the stock market Gods.
And the fate of interest rates.
How do they think they will retire when you want to?
With as much money as they will need.
How do I let approach individual 401(k) advice prospects?
Carefully. Slowly.
With a specific offer in mind.
I audit their default 401(k) mutual fund menu.
Compare that menu to each mutual fund they own now.
How much in annual fees have you paid?
Is your annual investment performance worth the cost?
I make sure they understand the total annual costs in dollar.
And the annual investment returns in percentages.
Bring to mind intangible benefits they might not have.
Peace of mind. Confidence. Trust.
A 401(k) preservation plan if the stock markets drop.
Measurable 401(k) benefits.
Can I do a fee audit for your 401(k)?
To help you understand your 401(k) mutual fund fees.
And how they impact your annual investment performance.
To illustrate how much it has costs you each year.
To own the wrong mutual funds in your 401(k).
There are tangible benefits of 401(k) investment advice.
But you have to put a dollar amount on the value of the advice.
Before you realize the benefits.
And how the benefits are more than the cost.
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