July 1999. The establishment of my first individual 401(k) investment advice relationship.
I have learned many things since then. Three universal, time-tested principles for you to consider individual 401(k) investment advice.
Individual 401(k) advice is not an intellectual exercise
No one has time to seek out more information about their 401(k). Instead, 401(k) participants want clarity. They want to gain more confidence in their necessary 401(k) mutual fund decisions. They don’t want to continue to guess “what to buy” in their 401k).
So, I solve this problem. With independent, third-party, fiduciary-level mutual fund research and ranking.
Non-emotional data. From a trusted source. No selling required. My job is not to impress with my knowledge
Again, individual 401(k) investors want clarity. The answer to the most basic question of
“Can you help me with my 401(k)?”
More detailed mutual fund information is always welcome. Pain staking details of all the popular financial jargon buzzwords is not.
Diversification, asset allocation, and rebalancing all have their application. But how do those concepts relate to your specific default 401(k mutual funds?
My individual 401(k) advice is specific.
To the mutual funds you have to choose from in your 401(k).
When you go to your doctor, he or she does not talk about the patient they met with before you. They talk about you. And how they can improve your health condition.
Like your doctor, my individual 401(k) advice offers diagnosis.
My individual 401(k) advice client don’t need a new best friend. Instead, they are looking for an experienced resource they can trust.
It’s not about me selling. It’s about the establishment of my credibility. And trust.
I have spent the last several years trying to figure out the best way to share my 401(k) advice content. Nothing beats a well-crafted newsletter delivered to your inbox once a week.
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